Every Person, Every Group, Every Interest: A Fundraising Strategy that Draws its Inspiration from a 400-Year Old Mystical Vision

In 2002, the Guadalupe Cultural Arts Center was in the midst of a capital campaign, raising support from individual contributors at every income level. The fundraising drive revolved around a religious icon that embodied the spirit of the campaign and of the institution. Read how the Center's leaders worked to make their vision a reality.